Meaghan Reinecke

Manager, UX Strategy

PwC Canada

Meaghan is a User Experience Strategist in the PwC Experience Consulting practice. She brings over 10 years of experience in user experience strategy and customer experience, as well as facilitation of diverse and complex stakeholders groups, leading them to tackle the “big and hairy” problems. From co-creation sessions for collaborative design, to business strategy sessions for MVP launch, to facilitated communication sessions to drive alignment and direction, she brings a wide set of workshop tools and the seniority to pivot quickly to keep sessions productive.

Some recent project highlights include the role as Lead Experience Strategist for digital and business transformation with global commodities trading house. This included current state mapping, future state mapping and visioning, and experience prototyping. The resulting metrics include overall improved employee engagement, robust technical recommendations for the future, and increased capacity for employees to focus on high value efforts and business development. Another recent project saw Meaghan as the Lead Experience Strategist for future state visioning with investment & securities bank. Included divergent and future-looking activities to co-create the future state of work with employees. The results included “”north star”” illustrations for the future state employee journey, now used as procurement baselines for technology and user experience investment.


City of Ottawa’s innovation blueprint

06/11/2019 11.50 - 12.30

Industry innovationsRed stagePresentation

Innovation has become a necessary ingredient to staying ahead of the curve, delivering on rapidly changing customer needs and increasing market share. But in the public sector, it takes a spark to ignite innovation and so much more to keep it burning. There’s no shortage of strong intentions and good ideas when it comes to innovation, but what’s often lacking is the capability, capacity and...