Susan is a Partner in Digital Experience & Innovation Consulting at PwC Canada, where she leads Strategic Design and Innovation engagements. She is a versatile, performance-driven professional with over 25 years of experience in advertising, marketing and sales in financial services, government and technology. Her background in design thinking guides clients through the process of enhancing customer and employee experiences, delivering results that are valuable, desirable and feasible.
Susan has broad experience leading teams through customer and employee experience design, eCommerce strategy & execution, service design, innovation & product design, strategic marketing planning, branding and sales transformation.
Throughout her career, Susan has effectively lead teams by developing strong working relationships with clients and peers alike. She has demonstrated innovative approaches to help clients achieve their objectives and is extremely committed to their success.
In this age of rapid disruption, Canadian government organizations have taken big strides to implement digital transformations in order to better serve the public. But to create fundamental change, these transformations must also encompass their people and culture. New insights from PwC Canada’s Digital IQ Survey reveal that Canadian executives struggle to connect the dots between citizen experience...